Users roll their device over appliances in-home, a showroom, or a magazine to see Samsung products augmented over existing ones.
Overlays highlight product features and link users to retailers for purchase. 
Users can share a 360° picture or video of their augmented experience on social.
A special kiosk invites shoppers at partner retailer spaces to experience Samsung Built-In Appliances in VR.
Within the Gear VR experience, users start by choosing one of 5 designer kitchen layouts.
They can then customize elements of their kitchen experience and share their favorite design as a 360° Facebook post.
Users at home can visit Samsung.com to customize and share a 360° kitchen. Overlays will share appliance info and drive to retailers for purchase.
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